[00:00:00] Speaker A: Be flexible. You may think you know what you want to offer to the market, but the market's going to tell you, especially in the beginning, you got to do everything. I'm Chief Media Officer, but I'm doing all kinds of I'm on sales, I'm on operations, doing finance stuff. I'm everywhere. I've always viewed sales teams as the best sources of intelligence. Figure out what your purpose is. What is that functional AI purpose for you?
[00:00:21] Speaker B: Welcome to the Entrepreneur's Logbook podcast. I'm your host Zach Bernard. You can find me on social at. It's Zack B. In each episode I bring on experts from various industries here to learn about their strategies, strategies and insights and driving extreme business growth. The Entrepreneurs Logbook podcast is sponsored by VW Feature PR where we're dedicated to helping entrepreneurs build their thought leadership in business by getting them on podcasts and launching their own podcasts. Today we're joined by Jordan Green, co founder of Alpha Position Media. We specialize in media planning, buying and analytics with a people centered approach that goes beyond the usual demographic targeting such as like Facebook, et cetera. And Jordan is a recognized leader in media strategy. He's been in the space for over 20 years and and he's architected and executed strategies that have generated billions of dollars in measurable client revenue. And he's an expert in connected tv, video and retail media that fuse the advances targeting techniques with unique data driven insight to help brands reach incremental audience at scale. Jordan, it's great to have you on the show. Welcome aboard.
[00:01:19] Speaker A: Thank you for having me. I should keep you around me all the time. That was a wonderful introduction.
[00:01:25] Speaker B: I love it.
[00:01:25] Speaker A: Cool.
[00:01:26] Speaker B: So Jordan, I know we were speaking like really just like before we started recording about the entrepreneurship, building the company and everything like that. One of the things I always like to ask like all our guests is if you have to rebuild your company from scratch because obviously you've been doing this for a little while here, knowing everything that what's like the one thing that you would implement from day one that you feel like most entrepreneurs get wrong.
[00:01:45] Speaker A: I'm going to give you one internal and one external if it's okay with you. Okay. Internal is especially in the beginning, you got to do everything. Okay. My role in our company is I'm the chief Media Officer, but I'm doing all kinds of I'm on sales, I'm on operations, which is what I do for most of the part. I'm doing finance stuff. I'm everywhere.
However, my advice to people as they're building companies is have a clear chain of command.
So even as you start adding more people on, you know where they're going, you knew who they're reporting to. It makes it clearer for them, it makes it easier for you in terms of managing, especially as you start delegating out a little bit more. So that's my internal external is be flexible.
You may think you know what you want to offer to the market, but the market's going to tell you. So be smart enough to be flexible and respond to that. If the clients are all telling you that the sky is green, guess what, you better have a green solution. That's what you need to be able to do. Make. Take your own idea and just shape it that way. It's how you position it, but it's important. Be flexible.
[00:02:40] Speaker B: I love that because I feel a lot of people are going to start a concept company and they're going to be so centered around, like, the concept that they've built. They're going to get market feedback, but they're not going to be making improvement to the product. Like, you're not dictating what the market wants. The market is dictating what they want, and you are to adapt to that, to make sure that you're providing the value they're looking for.
[00:03:00] Speaker A: Absolutely. I will tell you, for my entire career, I've always viewed sales teams as the best sources of intelligence. And I know that sounds backwards. They're supposed to be selling outward. I want them listening.
[00:03:10] Speaker B: You're collecting feedback.
[00:03:11] Speaker A: That's where you have the best stuff. You really do.
Yeah.
[00:03:14] Speaker B: Because you speak directly with the customer. They're giving you feedback on what they want, what they're looking for. And then you can adjust your positioning, marketing and like, offerings on that. Yeah, I love that. And you're in, like, the, I would call it the data space. You're dealing with so many, like, data points when it comes to advertising, marketing, everything like that. And one of the things that I'd love to understand is with like, your company, like, when you guys are looking at helping your clients reach your target audience, they're looking at a lot of options. They can do Facebook ad, they can run Google Ads, but you guys have a pretty, like, specific process and like, a particular, like, space that you guys are, like, really focused on. And I'd love to understand when a brand or a company comes to you by launching a campaign, how do you guys go about identifying, like, connecting them with the right people that they're trying to get in front of?
[00:03:56] Speaker A: Sure. So the examples you just gave there, I got Google, which we think that's primarily search. We've got Facebook and Instagram and TikTok and that's social. But now there's so much more media that we all consume every day and that is where we serve, which is connected TV that's streaming on those big 75 inch TVs in your living room. Online video, which comes across mobile devices and computers and display, same environment.
But the key component of how to tie this stuff together specifically in the digital world is how good is your targeting. The days of I just want to put stuff out there really should be done. I want to reach my audience. Why? Because the more relevant you are to the person viewing it, the more likely they are to act. Whether that be purchase, visit, watch, regardless what it is, try to get them to move.
So if you come to me brand and you're telling me that I just need to put my ads out there to this demographic, it's my least favorite type of campaign because it's so broad and it's a little bit too, I hate to say it's too much 1990s still. We have so much better data about consumers now and we can put them into action.
So for us personally, I'm very proud of our team. In terms of what we build as audience packets, we do it differently than the rest of the market and we try to incorporate data in just different ways. We're living through an era of data right now. What you alluded to where 70 different companies are going to try to explain to you why their data is better than somebody else's and we really lean into your data better be better.
So the way that we put our money where our mouth is, we use a handful of products, specifically some we own and some we borrow. And that's my nice way of saying so. We were very early into the Amazon DSP demand side platform ecosystem. So in this environment, I've got extraordinarily good data.
I've got data on people, what people shop for and what they buy. Those are two different things. I know what type of entertainment they consume, I know what kind of car they drive. Why? Because they raise their hand and say, this is my car. We have access to over 100 million vehicles, so that's really valuable in terms of being able to shape campaigns. And that's before we layer on our own special sauce. That's just our core.
On the other side, we have the opportunity to build our own data systems which we have now. I truly believe in the Old adage in advertising used to be I know that 50% of my ads are working, I just don't know which 50%.
I firmly believe now I've got, I think 50% of my data is working. I just don't know which 50%.
So the way that we put our money where our mouth is. About two years ago we acquired a company called Plural that took data and flipped it upside down. And so instead of it being digital signals and you're trying to figure out who the person is, it took the person and then put the data signals on top of now it was serendipity how they got started because this company had started doing a project for the US government and it was based around census data.
So if we're using something as simple as demographic, just like we talked about before, you still want to buy from a demographic standpoint, our demographic stuff is better than anybody's. And the reason I know that is because I've got people raising their hand and saying I'm a 35 Hispanic male.
That's who you are. That's 99 chance that's not changing your whole life.
So the data just ends up being more accurate and then we can put those data signals back to that person. What it gives us is a better overall view of an average consumer in the in a marketplace now and then my favorite component is I tied the I've already told you I CTV OLV display. Those are my three I will use multi platform retargeting which means I've got to touch you three to nine times to get you to act.
Going back to I, I want to make it relevant, I got to make it relevant and now I got to reinforce that. So I'll show you that TV ad in the morning when you're at home and I'm hitting you up again because I can identify you on your mobile phone through the day and then another connected TV ad at night. I'm reinforcing that messaging throughout the day but in a smart way specifically built around you.
[00:07:49] Speaker B: Oh and I feel like for me consumers perspective, like if they were to listen to that, it's like how do you even do that? Like that. That's crazy. When you're more in like the advertising marketing space. Okay, this is amazing. Like this is going to help us grow. But there's some people that could sound like okay, this is very creepy. But in my experience it's a good thing for us because we're able to target more efficiently based on a demographic profile, their interests. Like if there's any like intent or anything like that. And one of the things I'd be curious because you touched on a few things around like your people centered approach. Is there like other like specific data points that you utilize when you guys are like targeting specific audiences or any unique singles data sets that you're leveraging that maybe other companies aren't? Because you mentioned you have a lot of good data sets, data points that it's all about data. Like you need to have good data.
[00:08:34] Speaker A: I agree. I'm going to say this. The word you put in there is buying efficiently. That's business talk. That's what business is. How do I spend my money better? Or they should be. But from the consumer standpoint, I can recognize that creepy feel.
But on the flip side, you're now showing me ads on something that's more interesting to me.
If you're doing it right, that advertising doesn't feel obtrusive. If you're doing it right, that advertising doesn't feel even disruptive.
You might have even gone as far as to do me a favor. I was thinking about buying something and there it is.
So it's interesting to me to see what the response mechanisms would be. For a long time, literally four years now, Amazon has had the capability to use remote control to buy stuff.
That being said, they'll still use QR codes during their broadcast of Thursday Night Football to try to drive activity. Or now they're putting their little tags on there that you can use the the remote to send to your phone. Still time will tell. Because TV to us is a one way medium we think about talking to us, right?
[00:09:30] Speaker B: Yeah.
[00:09:30] Speaker A: But if you and I are watching the same show, streaming wise, you should get different ads than I get and that should be more beneficial to both of us.
So I'm not quite sure I really answered your question there, but no good. The elements are here that advertising needs to take its next step forward.
We're still making ads in ways that really harken back as opposed to looking forward. And I'll be specific to that. TV ads to me are inherently boring.
We're making them the same way that we did for 1977 black and white 13 inch TVs now a lot bigger.
Again, I keep saying we're putting our money where our mouth is, but I really believe that we are. We'll take our clients ads and we reformat them. They supply to us video and then we take so much more marketing material. So we'll take the video and it transitions away and it still shows A video that they want to see and I'm still bigger than that 13 inch TV.
Beautiful in the upper corner. While we're using the rest for marketing purposes. Right. That could be. What else can I tell you about the products? It's a carousel. I'm featuring on the right hand side. Stuff they're talking about in the video.
What we call these are alpha high impact ads. Right. If we try to take a different tack than the rest of the marketplace that's out there, make ads that just look different. Why they engage you in better ways. So now I've got better targeting and I've got better ads again. I'm getting better closer and closer to my relevancy goal here.
[00:10:55] Speaker B: Yeah. And that's interesting because I know like a lot of agencies are going to make a lot of different creatives, but they're not going to go beyond like the formatting of where it is appearing. Especially like tv. I didn't even even think about the fact like yeah, some people have really small TV and some people have like very like flat screen major TVs and you can format it based on like the size of like TV and like certain like marketing components.
[00:11:17] Speaker A: Like no, take that, take, throw that part out and say this part. Nobody cut small TVs anymore. Nobody.
[00:11:22] Speaker B: That's fair.
[00:11:22] Speaker A: That's fair.
[00:11:23] Speaker B: Yeah.
[00:11:24] Speaker A: I remember the 27 inch big TV I had in my house when I was growing up and it weighed 150 pounds and was this wide and I remember this deep.
Everyone's got big TVs one way or another now. So the question is, how do you use that real estate smarter now?
[00:11:39] Speaker B: They're like 70.
[00:11:41] Speaker A: Yeah.
And you can hang it yourself. Right. You don't actually need friends. Yeah.
[00:11:47] Speaker B: And I guess that brings me to because we were talking about like innovation, doing things differently, doing it different from like other agencies. And one big theme that like always comes back and it's even more prominent now.
AI, like everyone is using it. How are you using it? What are like the different ways that you can use it to be more efficient, provide more value? I'd be curious, like what kind of role does AI play within like your overall like strategy when it comes to working with clients? Targeting.
I'm assuming there's something there.
[00:12:15] Speaker A: I'll share this part. We work with two different types of clients. We have agencies and I have Brands Direct.
And if either one of those groups set in 10 meetings today, all 10 of those meetings are going to drop those two letters. They're all, all going to drop AI. Everyone's got AI.
So my question often is, what are you using it for? A lot of people don't even know. They really don't know what they're using. From a truly, I'm going to use this word intentionally functional standpoint. So when we're selling in, we have wonderful AI tools legitimately. But I can't just say I've got AI because they're like, yeah, I don't need it. I've already got that part worse. If you go to a large agency, they've invested a billion dollars in it. Why you're going to tell me that your thing is going to be better than my billion dollars in investment.
It's a hard sell.
So the way that I will discuss with clients is what I refer to as functional AI.
I have AI that helps us shape audiences. On the front side, we have wonderful partnerships with Vivendi, who is the quietest $13 billion media company.
And they've been able to give us wonderful technological tools that allow us to continue to take our great thoughts and evolve them even further. So instead of doing a lookalike audience, like for social media, I'm going to do a million people one at a time.
Much more. Right. We all have different paths to purchase, we all have different paths to act. That's one way I've got functional AI. So I'm going to help shape that audience on the front during the campaigns itself. I talked to you about high impact ads, our version of how to do them. We actually gone as far as ChatGPT did us a favor. Some of our ads for online video now have AI components in the ad itself.
So you can literally slide it over and ask the ad questions. Gives brands remarkable amounts of control because it's got guardrails and the consumer knows how to do it. Because ChatGPT is one of the fastest adopted technologies in the history of man. Okay, I've got two stages now. Shape AI to shape my audience. AI now engaging in the audience once the campaign is live and then post campaign. We're using AI for functions of explaining why your creative worked and why it didn't, where places that your brand was resonating and where it did not. All those things put together. Let me create a lane. I don't need to overstep into your billion dollars of AI investment. I'm just showing you how we're making the campaigns we're executing for you better.
[00:14:28] Speaker B: And I love like the functional component because you're so right. I see so many companies, agencies, like, oh yeah, like our AI powered system. But what they mean is that they're using ChatGPT to come up with a strategy that they'll present to you where in the end that's not functional.
[00:14:42] Speaker A: I'll share this with you. I went to an AI conference probably three weeks ago and what caught my attention was two things. One, people using AI for creating purposes said that ChatGPT and I'm not calling them out, I think they've created an incredible platform but writes at a 6 to 8th grade level.
I was shocked to hear that number being that low because all of us have this impression that it's much further. And the other thing is we never for the most part check the sources of that information that's coming into those AI platforms and they could be taken straight from brands, websites and pushing into there. So if you're using it for purpose of shopping, you should probably check with the sources. That being said, a function component AI will be better tomorrow than it is right now. Literally every day. It's continuing to evolve. The question is how can you use this for your business in smart ways? And it could be just as simple as I'm using it to help me draft better letters, better emails, better PowerPoint. I get that part. But when you start thinking about what is it doing to enhance my actual business, figure out what your purpose is. What is that functional AI purpose for you?
[00:15:41] Speaker B: Yeah, and I agree. And even like the data part that you were talking about, that's so true. Like I know like sometime I'll ask like my AI, I prefer Claude as opposed to like ChatGPT for some reason it's better copy. But sometimes I'll just ask it something it's going to tell me something like that doesn't sound about right. And I'll just ask is this actually true? And then the AI just comes back, oh, I'm sorry, like I just made that up. Like you have to be very careful and this is like also important. Like when you talk about like guardrails, when you have like consumers interacting with a brand with like the AI, you have to make sure that there are guardrails. So you are educating the consumer properly as opposed to just making up information because that's just going to hurt your.
[00:16:20] Speaker A: Brand in the long run, no doubt. We did one of those AI infused ads for a hospital system here in New York specifically and they wanted to highlight the different practices that they were really good at.
So what we didn't want to do is you don't want the AI just to be able to answer any Question you want it to be based upon what the client wants to get the message across. This is a marketing exercise. This is it. Hey, I've got new technology. Let me show you how great my technology is. So if you ask the ad, how good are the Yankees going to be in 2026, it says, I can't help you with that, but I can help you with this hospital system. It guides you back so in a smarter way. You can use it as a real mechanism, engage people. And we now know what to do with it as consumers.
[00:17:00] Speaker B: I love that. And I know we talked about like earlier when we obviously launched, like the start of the episode, mentioned that you're like an expert in like connected TV and also like Amazon, like advertising, like the ecosyste.
I'd be curious to hear like, how are you guys using like first party data, the, like the omnichannel platform to create these like incremental audience segment. Like what does that targeting process looks like from a technical perspective when you're trying to reach the audience that perhaps other competitors might be missing?
[00:17:26] Speaker A: Sure. So let's go for the first part. Goes back to what you asked me earlier. We build our audiences from scratch. It sounds dumb, but I'm not just going to say, go out there and find my audience. No, I want to think about from a human standpoint, I love how do I do conquesting? Okay, you're one wireless carrier. I want to get the other mobile carriers. That's what I want to be able to do. Right. That's something very simple, but something we're doing every day. And the question is, okay, what else can we figure out about this consumer? Okay, we know because we get a lot of briefs from our clients and then we go back to them with here's what we think our solutions are. My favorite answer when you get from a client, I didn't know we could do that.
So we're losing all kinds of stuff inside at the Amazon level. If you're a soft drink company, because we do soft drink ads, I'll get down to the specific page for cans versus bottles and I want to be able to know that I can convert somebody based on that piece of data.
We're using literally trillions of points of data, so it has to be organized. You've got to go in there with a thought as to where am I trying to get to. You know, I, I, I have two daughters and I often give them yogi barrierisms because I think that he was just a wonderful philosopher by accident. Right. And the big one I give them is you don't know. If you don't know where you're going, you may end up someplace else.
And a lot of brands right now are doing that. We've got great data. And my goal is after we run a campaign, I want to give you a successful campaign first and foremost. But the second part, what I really want to be able to do is I want you to be smarter for the next campaign that you're running, both with us or without us.
[00:18:56] Speaker B: And do you think of one point in the.
I might have already touched onto this, but do you think at one point there would be a way to integrate, like, the unique data points that you guys have with, like, advertising platform? Because I know we talk about Facebook, Google and everything like that, and I know they have their particular method of targeting or retargeting everything like that, but it does sound like on some shape or form or level, you guys have even some more advanced, like, targeting strategies in some way.
[00:19:23] Speaker A: I believe that we do. And yes, if I take with just that data set that we talked about earlier, yes, I can integrate that into those platforms just like anything else. In fact, it's designed to be shared in that particular regard. You did ask me before about connected tv. That's where it gets really exciting. Because for me, TV is about reach and it always has been. Right. It's not me sitting on my own in my little screen. This is me sitting with the family watching tv. And how can I reach them if I can make it different from one person to the next and I can make those interactions good for an overall environment. It's very different than I searched something up and I got activity or my social media feed is throwing something at me. If you think about this, connected TV as a whole is a. Is continuing to grow. I can't call exponentially anymore. It's growing significantly, quickly is a nice way to say that, because it's reaching specific levels. And what I mean by that is if you and I are having this conversation in a year, streaming is now the predominant form of content. Coming across that tv, that's shocking. And it took a lot of time. A lot of time. And some significant events, including a pandemic, for example, those major steps forward. But now we're here and the question is, what do you want to do with it?
[00:20:33] Speaker B: Yeah. How you utilize it, which way you go?
[00:20:36] Speaker A: Yeah. And guess what? If you don't believe me, just look at the news stories from the last week, right? Where we've got Netflix in one corner and Paramount in another.
Fighting over Warner Brothers Discovery. And it'll be awesome to see how this works itself out. But I've written about this to a good degree about the idea that the new companies, the new streamers, the new technology companies, their market caps are 10x. The traditional broadcasters, or put it another way, they could use their own money, they could borrow more money. It's not a fair fight.
[00:21:11] Speaker B: No. And do you think it just goes back to the fact that consumers have like more direct access to what they're trying to consume as opposed to like TV where you have a program coming at 10:00pm versus going on Netflix? Okay, I'll just watch this now. Now like I, I think there's a correlation there too.
[00:21:25] Speaker A: I think there's combinations of stuff and there's a right time for each. Sometimes I like just, I'm gonna put something on and it just, it talks to me and it's just on. Other times I wanna be able to select. There's no scenario where you're gonna tell me that consumer choice is a bad thing. It just is.
[00:21:37] Speaker B: No, it's fair.
[00:21:39] Speaker A: But it, it's an interesting time because even that broadcast where you just, the show's just on, on ctv there are numerous fast platforms, there's free ad supported TV I can put on Tubi and it's got channels just like anything else that has stuff that's just on.
The only thing that breaks the mold on all of this stuff is sports.
Live sports is a real thing. There's a reason why it's live. Very few people record it and watch and just watch it later. So live sports is a real thing. The rights there are incredibly expensive as they will continue to be. And I'm going to go back to what I just said about the Warner Bros. Discovery argument. If any of the streamers want access to the sports, they're just going to buy them. If they decide to leave some for everybody else, that's their choice.
[00:22:18] Speaker B: Wasn't there something though? I forgot which brand it was. Was it like Netflix, the ufc? It's probably not. The UFC was something like around that, like sports going on Netflix or something like that.
[00:22:29] Speaker A: Netflix tried, dipped their toe into live sports last year where they had the Mike Tyson fight.
[00:22:35] Speaker B: Yeah, there you go. Yeah.
[00:22:36] Speaker A: And the Tyson fight did a whole bunch of great things for them. It showed them that they could do live sports. So that's number one. Number two, they got a whole bunch of new global subscribers in one day or let's give them the lead up to the fight. Not one day, let's Give them a week.
But they got a lot of new subscribers through that. And what it showed them is, hey, we can do this. And it shortly followed with the. They had two games, I believe, on Christmas last year that were streamed. And now formally Netflix is in live sports. If you look at all they're doing right, WWE's on there. You can call it a sport, not a sport, but they have wonderful opportunities, which they can do. And I'm gonna. I'm gonna shamelessly promote an article that I wrote about all this stuff that's on Worth magazine. You can go to Worth.com and read about that if you so desire.
[00:23:22] Speaker B: Yeah, I think I saw that when I was doing a bit of research. But, yeah, so this becomes, like, another opportunity for, like, brands like advertisers. Like, if they're thinking about, like, sports, et cetera, that's like a totally new demographic they might want to reach later on. One becomes a more prominent Netflix.
[00:23:35] Speaker A: You're not changing the channel, right? You want your commercial break between quarters of a football game. I'm still sitting there watching it. Right. And again, Zach, if you and I are watching the same game in two different households, you're seeing different ads than I am.
And why should sports be different than other tv? It isn't. So now that I've just got the advantage, I'm using all those great tools, those great targeting tools. By the way, there's measurement tools, too, which is table stakes and the least interesting to most people.
However, I can know how many people actually watched. I know how many impressions I actually served as opposed to traditional broadcast. Who's been telling me an estimate for 70 years of how many people we reached.
[00:24:13] Speaker B: I love that. And yeah, just like, wrapping things up. So something I'd be curious to hear your perspective because you've been in the space for quite a while. You've been around the block. To put it, like, very simply. Where do you see. Okay, yeah, yeah. Maybe not the right way to phrase it, but yeah, like, where do you see, like, the space going when it comes to, like, advertising, marketing? It could be specific to, like, connected tv, like retail advertising and everything like that. Is there anywhere specific that you see the space going, you know, we touched on to, like, sports going perhaps on, like, Netflix streaming platform. But I'd love, like, your overall perspective on where you think the industry is going from now.
[00:24:45] Speaker A: Sure.
[00:24:46] Speaker B: Here.
[00:24:46] Speaker A: And let's go with what with. I'm going to give you stuff that is overblown right now as well. The term programmatic advertising. Everyone's like programmatic is going to save the world. Okay, it may. But at this end of that programmatic chain, somebody's got to be controlling it.
So it's not just, I'm programmatic buying. What does that mean? You don't know. You still got to be. Somebody's got to be controlling it and doing it well. And that'll be a differentiator between things, between different companies that are executing. You can't just say, I'm all programmatic. And then you need people who are actually going to be able to control the programmatic pipes. Same thing for that bucket. True for AI. You want AI, great. How are you using it? Somebody's got to make that determination. So somebody's got to be holding those reins at some point.
DTV to me is only in the bottom of the second inning. That's going to be on baseball metaphors across all my conversations today.
It really.
There's so much new and more advanced stuff that can happen.
So from an industry standpoint, my expectation is we're going to see more consolidation. Right. There's a different than the Internet, where you got millions of websites and apps.
We'll promote that. We've got 90 plus premier CTV networks, which is true. But the vast majority are going to be consumed on the top 10, whether that's HBO, Max, Prime Video, Tubi, Pluto. There's a place for all of them of the top 10, not those other ones that are further out. And now we're starting to see guys in the big five starting to get together. My big five are Netflix, hbo, Max, Disney, Hulu, and I'm leaving somebody out because I'm sorry, Crave maybe. No, crave isn't even one here in the U.S. i apologize to the one that I'm blanking on right this second. But the. And if I didn't say Prime Video, that's the other one. But because you've got you now, you've got Disney plus and Hulu are one in the same. That's the same company now. And we're here to see hbo, Max and Netflix can become the same. So those are the big platforms where people are spending a lot of their time. But what about those other ones? Does Tubi and Pluto merge over time? So you got one platform. What is something like the Roku Channel, which is living out here as its own animal? How does that merge together? I'm actually surprised that nobody's bought Roku yet. I think that's an extraordinary opportunity. But that's where it is from a corporate standpoint. From an advertiser standpoint, still need to get further and further away from I care where my ads run.
It comes down to this. Consumers consume content on their terms, not ours.
So do I care if you're watching on the ad supported rank of HBO Max or you're watching something on the Roku channel? I really shouldn't care because I care that I reached you. But we still have lots of advertisers that have to check the box. I got to see that in my media mix might not be it's more about the profile. I'm sorry.
[00:27:20] Speaker B: Yeah, it's more about like the profile of the person that you're reaching as opposed to where they're consuming the content.
[00:27:25] Speaker A: And it's going to take a little bit more letting go to legacy approach. And what does the new version look like?
[00:27:31] Speaker B: I love that. Jordan, thank you so much for coming on the show. I know you mentioned that like worth magazine like article or so for like anyone that wants to get in touch with you reach out to what's like.
[00:27:40] Speaker A: The best way to do LinkedIn is actually great. It sounds crazy but I cannot get old how many people reach.
[00:27:45] Speaker B: I use LinkedIn every single day too. It's not crazy.
[00:27:48] Speaker A: And not only that, every week on LinkedIn I tried to do every week I put out something new something that I'm seeing in terms of here's motion in that's on the insider's view of here's what we're seeing in the CTV marketplace. Here's mergers and acquisition stuff. What does that really mean? Or here's opportunities for advertisers and how to do stuff that is smarter from biggest brands to smallest local guys.
See I call them CTV Weekly Insights. I try to be insightful.
[00:28:11] Speaker B: We'll put that all into the show notes description for anyone so check it out. So LinkedIn we also have like your website alphaposition media.com if I'm not like mistaken.
[00:28:20] Speaker A: APM.netAPM.net There you go.
[00:28:22] Speaker B: Yeah if anyone wants to learn more here. So to our listeners, if you've enjoyed this episode, don't forget to subscribe to the podcast like you can also find more
[email protected] where we're dedicated to helping entrepreneurs build their podcasts and also guessing on podcasts. Until then, keep pushing and we'll see you in the next one.
