Show Notes
In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Paul Matt, CEO and co-founder of Adwisely, an AI-powered advertising automation platform helping e-commerce brands maximize their return on ad spend through Meta and Google.
Paul traces his entrepreneurial journey from launching Retarget App as an 18-year-old in Ukraine to scaling AdWisely, now managing over $15 million in ad budgets and routinely delivering 600 percent ROAS for thousands of online stores. He reflects on two pivotal lessons: relocating sooner to the heart of his market in the U.S., and honing in on micro customer segments to avoid building unwanted features for the wrong audience.
Zach and Paul then unpack AdWisely’s step-by-step playbook. First comes a high-touch kickoff, where the team sits down with each brand to calculate breakeven ROAS and align on realistic targets. Next, they lock in data integrity: server-side tracking, catalog clean-up and Merchant Center setup, before launching a catalog-centric, evergreen campaign built for both Google and Meta.
Over biweekly review cycles, AI-driven automation tackles repetitive tasks (think creative testing and ad copy suggestions) so expert strategists can focus on deep analysis, scaling budgets no faster than 20 percent per month.
Before you go all-in on your next ad push, Paul's top tips are crystal clear: consolidate into one well-structured campaign, strip out duplicate product variants and start with your best sellers to speed through the learning phase, resist the urge to fiddle with settings every few days, and partner with an experienced specialist who lives and breathes e-commerce advertising.
Timestamps
1. Rebuilding the company: key learnings on being in the tech bubble early & focusing on micro-segments – 03:03
2. AdWisely’s step-by-step client onboarding & campaign setup process – 07:41
3. Balancing AI automation with human expertise in ad management – 14:52
4. Leveraging AI for creative generation and automating manual tasks – 17:10
5. Actionable tips for e-commerce brands to boost ad performance – 20:50
Connect with Paul
https://adwisely.com/
https://www.linkedin.com/in/matvienkopavel/
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