Show Notes
In this episode of The Entrepreneur’s Logbook, Zachary speaks with Moti Elkaim, founder and CEO of Atlantic Brands, an agency that helps emerging companies craft investor-ready pitch decks, sharpen their storytelling, and nail public speaking.
Zach and Moti dive into one of the hardest lessons every founder faces: where to spend your limited time, money and energy. Moti reveals his “return on energy” framework: focus on your creative genius and outsource the rest, so you can scale faster without burning out.
They then shift into the art and science of pitching. Moti introduces his Pitch Cycle methodology, showing why the old “problem-solution-traction” template falls flat when investors hear the same script day after day. Instead, he teaches how to lead with a human connection before unpacking numbers, how to answer the two critical questions, “Why you?” and “Why now?”, and why the “rule of one” (one problem, one audience, one solution) cuts through the noise.
You’ll hear his dramatic Carbyne 911 texting story that sealed an investment in five minutes and walk away with simple, story-driven steps to help investors visualize your vision.
Timestamps
- Allocating Resources & Understanding “Return on Energy” – 02:32
2. Two-Stage Investor Pitch: Connection Before Business Validation – 07:10
3. Leveraging Storytelling to Engage and Persuade Investors – 09:00
4. The Pitch Cycle Methodology vs. Traditional Pitch Deck Templates – 11:55
5. Essential Pitch Framework: “Why You & Why Now” and the “Rule of One” – 21:56
Connect with Moti
https://www.linkedin.com/in/moti-elkaim/
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